31 May 2018 4 Reasons I Don't Aim for 100% Airbnb Occupancy (and why it hurts your business) 2018 Richard Fertig STRU Videos You've heard me talk about the common mistake of aiming for 100% occupancy. Here's 4 reasons why I shoot for 75% occupancy. Airbnb STRU Video Additional resources Subscribe to STRU Join Facebook Group The STRU Store Products I Use Dynamic Pricing Design Your Guidebook